ARTWORK:
TITLE: THE FRUIT OF KNOWLEDGE
ARTIST: TRAFFORD PARSONS
LOCATION: BIOTRONICS3D ART COLLECTION

My speech for the 15 years anniversary of Biotronics3D.

“A warm welcome to all the guests, friends, relatives and of course to the Biotronics3D team! I thank all of you who have taken their time out to attend this occasion.

February 2019 was a special month: It was our company’s 15th anniversary.

Early on, Soeren and I set the goal to use the internet to change the way Radiologists work. Back then, Radiologists used to ask me, how come that outside of work we can have such a rich internet experience, from buying books to book tickets online, and when it comes to work, we are slaves to a single PACS workstation.

That is why we setup Biotronics3D with the dream to revolutionise our industry. We had a vision for a new technology – everything online, combined with a new business model- SaaS and a new philanthropy model based on medical imaging.

It was a bold idea and a lot of people thought we were out of our minds to

even imagine this was possible. My business friends were saying that we will lose our money and our time if we do it. But our problem was that we could not sleep at nights, we had to do it. So, we invested our money where our mouth was and started the work.

Years later, it is amazing to think how far the adoption of the internet has come in clinical practices and especially in Radiology since then. I think we can all be proud of the role Biotronics3D played in that revolution.

Today we have deployed our system in 17 countries, we have more than 30,000 users, we receive 600,000 studies per month and sometimes we even reach 1 million studies per month. It is amazing, how far we have come in these years since we started.

As they say “those who dream big, achieve big”. So let’s not stop ourselves from dreaming, let’s not settle for less, let’s not restrict ourselves to what is conventional and let’s not let the failures discourage us.

Reflecting on today’s occasion, I would like to share a few thoughts.

Companies are like families. We build them with all our heart, putting our tears, blood and sweat into them, with solely one purpose to fulfill, which is to realise our dreams. And when I say family, I also include our doctors who are part of the same family. In a family, we take care of each other’s wellbeing and make sure that everything functions smoothly. We all take care of the responsibilities we have so that we all, together can make our dream come true. The dream of taking our company to the list of the best Radiology companies in Europe, the dream of making it a company which is known for its ability to innovate, its quality products, quality services and commitment to hard work. Together we can.

For 15 years, we all worked like workaholics. Extending working hours, early logins to the systems, working from home, endless time spent flying, we have done it all when work demanded it. In all these years which have passed, we have seen it all – success and failures, highs and lows, celebrations and crisis, everything. But one thing which we never did was to ‘give up’. This, go-getter attitude, our faith in each other and our commitment towards the company are the factors which have brought us where we are. I would never have been able to picture this successful journey without you people. Our employees have always been my strength and the backbone of the company. Our doctors have always been our source of inspiration and what drives us to excel.

Today though, I am thinking much more about the future of Biotronics3D than its past. I believe the wider adoption of the internet in Radiology will evolve faster in the next 10 years than it has ever done before. We already live in a clinical multi-disciplinary world, where the need to collaborate and access clinical skills remotely is becoming even more pervasive. The facts are that a. procedures are getting even more complicated, b. Radiologists are overwhelmed with the amount of data and c. informed patients desire to play a bigger role in managing their diseases using images to often seek a second opinion and using the internet to consume clinical services online. We are nearing the point where Artificial Intelligence will be able to see diseases more accurately than humans can do, unlocking many new applications and empowering people even more.

Biotronics3D today is better positioned than ever to lead these advances. We have the resources and technology to drive and solve tough problems. We are engaged in every facet of modern radiology and have the deepest commitment to innovation in the industry.

In the coming years, Biotronics3D has the opportunity to reach even more doctors and organisations around the world. Our technology is badly needed in the market, yet it is still out of reach for many people. I hope you will think about what you can do to make the power of our technology accessible to everyone, from Radiologists to Clinicians to the Patients, to connect people to each other, and allow them to collaborate better.

We have accomplished a lot together during our first 15 years and have empowered many clinics, hospitals and doctors to realize their full potential. But what matters most now is what we do next. Thank you for helping make Biotronics3D a fantastic company now and for decades to come.

Keep innovating, keep experimenting, keep growing and keep celebrating our successes. And most importantly, keep the thirst for the journey. I personally wouldn’t change it for anything.

On this note, let the celebration begin! Let’s give a huge round of applause to our unity and efforts. Cheers to this happy occasion, cheers to all of you and cheers to the company we have been nourishing like a baby! I wish you all the very best for the coming challenges and tasks and always remember, together we can make anything happen. Unity has the power to fight back every hurdle on our way.”